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Shuttlers: Revolutionizing Mass Transit in Nigeria

Shuttlers isn't just a scheduled mass-transit solution; it's a commitment to redefining how Nigerians commute to work. In a country where traditional transit methods often fall short in terms of safety, comfort, and reliability, Shuttlers steps in to provide a smarter and safer alternative.

Lead Product Designer

June 2022 - till date

01

Introduction

As a Product Design Specialist at Shuttlers, I've been instrumental in reshaping the landscape of mass transit for corporate individuals in Nigeria's bustling cities of Lagos, Abuja, and Port Harcourt. Since joining in June 2022, I've spearheaded the design efforts aimed at enhancing safety, comfort, and efficiency for our passengers.

02

Problem Statement

The current state of mass transit in Nigeria is marred by various challenges. Traditional modes, epitomized by the iconic "Danfo buses," lack the safety, comfort, and hygiene standards expected by corporate individuals. Shuttlers identified these pain points and set out to revolutionize the industry.

03

Solution

Shuttlers' solution is simple yet groundbreaking: a technology-driven platform that prioritizes safety, comfort, and convenience. By leveraging mobile and web applications, Shuttlers streamlines the commuting experience, offering passengers peace of mind and reliability.

04

Goals

Our primary objective was to create user-centric products that seamlessly integrate into the daily lives of our diverse user base. We aimed to not only meet but exceed the expectations of our passengers, ensuring a delightful commuting experience from start to finish.

05

Design Process

Understanding:

Before diving into design, thorough comprehension of both business and technical requirements was paramount. By dissecting Product Requirement Documents (PRDs), I ensured that every design decision aligned with our overarching goals and didn't compromise existing functionalities.

Design:

The design process unfolded in iterative stages, starting with sketches and wireframes before progressing to high-fidelity prototypes. Each step was meticulously crafted to address specific pain points identified in the existing application, resulting in a more intuitive and user-friendly interface.

Understanding:

Before diving into design, thorough comprehension of both business and technical requirements was paramount. By dissecting Product Requirement Documents (PRDs), I ensured that every design decision aligned with our overarching goals and didn't compromise existing functionalities.

Design:

The design process unfolded in iterative stages, starting with sketches and wireframes before progressing to high-fidelity prototypes. Each step was meticulously crafted to address specific pain points identified in the existing application, resulting in a more intuitive and user-friendly interface.

Understanding:

Before diving into design, thorough comprehension of both business and technical requirements was paramount. By dissecting Product Requirement Documents (PRDs), I ensured that every design decision aligned with our overarching goals and didn't compromise existing functionalities.

Design:

The design process unfolded in iterative stages, starting with sketches and wireframes before progressing to high-fidelity prototypes. Each step was meticulously crafted to address specific pain points identified in the existing application, resulting in a more intuitive and user-friendly interface.

Test & Iterate:

User feedback played a pivotal role throughout the design journey. Regular testing sessions, coupled with feedback from product managers and stakeholders, enabled us to refine our designs iteratively. This continuous improvement loop ensured that our solutions were always in sync with user expectations.

Test & Iterate:

User feedback played a pivotal role throughout the design journey. Regular testing sessions, coupled with feedback from product managers and stakeholders, enabled us to refine our designs iteratively. This continuous improvement loop ensured that our solutions were always in sync with user expectations.

Test & Iterate:

User feedback played a pivotal role throughout the design journey. Regular testing sessions, coupled with feedback from product managers and stakeholders, enabled us to refine our designs iteratively. This continuous improvement loop ensured that our solutions were always in sync with user expectations.

Other Shuttlers product I led

  • Shuttlers Squad App
  • Vehicle Partner App
  • Business Dashboard

06

Conclusion

In addition to the customer app revamp, I led the design efforts for various other Shuttlers products, including the Sales Portal, Admin Dashboard, Vehicle Partner App, Driver App, and Business Dashboard. Each product was meticulously designed to cater to the specific needs of its users while maintaining consistency across the Shuttlers ecosystem.

Through a blend of user-centric design principles, iterative development cycles, and a relentless pursuit of excellence, Shuttlers has emerged as a beacon of innovation in Nigeria's mass transit landscape. Our journey doesn't end here; we remain committed to pushing boundaries and setting new standards for commuter experiences in Nigeria and beyond.

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Let’s
Collaborate

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Email